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Why Perform A Local Search Audit For Your Business?
According to Forrester Research, 40% of US retail sales in 2010 were “web-influenced”. So even when consumers plan to purchase offline, they often consult online. This is where Local Search comes into...
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The 7 Day SEO Diet
Search engine optimisation (SEO) is a really hot topic at the moment. Even in the midst of a social media generation focussed on Facebook, Twitter, et al, businesses still realise that search, and...
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Search Engine Marketing: Pros & Cons Of Paid And Organic Search Marketing
The web stratosphere revolves around search engines. A large part of utilizing the web to grow a successful business, online or off, is driving profitable traffic through search engines. With over...
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Has Social Media Finally Dethroned Search As The Online Marketing Messiah?
While it is impossible for companies to use a single dedicated strategy for online marketing, it is still possible to at least compare the results of two methods. Since the reign of Google as the new...
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5 Notable Shifts In Search Marketing In 2014
If there’s one constant in the search marketing world, its Google, Bing, Yahoo and their ilk keeping the rest of us on our toes. Constantly. 2014 was no different. Some huge changes. Some barely...
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